Privacy policy
Last updated 29 January 2026
This Privacy Notice for Profile Studio Ltd (trading as Hairpin, formerly trading as The Hairpin Leg Company) ("we", "us", or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at https://hairpin.com, or any website of ours that links to this Privacy Notice
- Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@hairpin.com.
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using the table of contents below.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.
How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no system can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located, the applicable privacy law may mean you have certain rights regarding your personal information.
TABLE OF CONTENTS
- WHAT INFORMATION DO WE COLLECT?
- HOW DO WE PROCESS YOUR INFORMATION?
- WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
- WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
- DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
- HOW LONG DO WE KEEP YOUR INFORMATION?
- HOW DO WE KEEP YOUR INFORMATION SAFE?
- DO WE COLLECT INFORMATION FROM MINORS?
- WHAT ARE YOUR PRIVACY RIGHTS?
- CONTROLS FOR DO-NOT-TRACK FEATURES
- DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
- DO WE MAKE UPDATES TO THIS NOTICE?
- HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
- HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include:
- names
- phone numbers
- email addresses
- mailing addresses
- billing addresses
Sensitive Information
We do not process sensitive information.
Payment Data
We may collect data necessary to process your payment if you choose to make purchases. All payment data is handled and stored by Shopify and Shopify Payments. You may find their privacy notices here: https://www.shopify.com/uk/legal/privacy and https://www.shopify.com/uk/legal/terms-payments/gb.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, and information about how and when you use our Services.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more in our Cookie Notice: https://hairpin.com/pages/cookies.
The information we collect includes:
- Log and Usage Data. Service-related diagnostic, usage, and performance information our servers automatically collect when you access or use our Services.
- Device Data. Information about your computer, phone, tablet, or other device you use to access the Services.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To facilitate account creation and authentication and otherwise manage user accounts.
- To deliver and facilitate delivery of services to the user.
- To respond to user inquiries/offer support to users.
- To send administrative information to you.
- To fulfil and manage your orders.
- To enable user-to-user communications. (if offered)
- To send you marketing and promotional communications. You can opt out at any time.
- To identify usage trends.
- To determine the effectiveness of our marketing and promotional campaigns.
- To save or protect an individual's vital interest.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
If you are located in the EU or UK, this section applies to you.
We may rely on the following legal bases:
- Consent. You can withdraw consent at any time.
- Performance of a Contract. To fulfil orders and provide Services.
- Legitimate Interests. For example, improving Services and supporting marketing activities.
- Legal Obligations. To comply with applicable laws and regulations.
- Vital Interests. To protect someone’s safety where necessary.
If you are located in Canada, this section applies to you.
We may process your information with express or implied consent, and you can withdraw your consent at any time.
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.
The categories of third parties we may share personal information with include:
- Ad Networks
- Affiliate Marketing Programs
- Cloud Computing Services
- Data Analytics Services
- Data Storage Service Providers
- Finance & Accounting Tools
- Order Fulfilment Service Providers
- Payment Processors
- Sales & Marketing Tools
- Social Networks
- Retargeting Platforms
- Website Hosting Service Providers
We may use:
- Targeting cookies/Marketing cookies
- Social media cookies
- Beacons/Pixels/Tags
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: We may use cookies and similar tracking technologies to collect and store your information.
We use cookies and similar technologies to maintain the security and operation of our Services, prevent crashes, fix bugs, save preferences, and support basic site functionality. We also permit certain third parties to use tracking technologies for analytics and advertising (where permitted by your preferences/consent).
Google Analytics
We may share your information with Google Analytics to track and analyse use of the Services. To opt out of being tracked by Google Analytics, visit https://tools.google.com/dlpage/gaoptout. You can also review Google Ads settings at https://adssettings.google.com/. For more information, visit Google’s privacy page: https://policies.google.com/privacy.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.
We will keep your personal information only as long as necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
Where we have no ongoing legitimate business need to process your personal information, we will delete or anonymise it, or securely store it and isolate it from further processing until deletion is possible.
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, no electronic transmission or storage can be guaranteed to be 100% secure.
8. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. If you become aware of any data we may have collected from children under age 18, please contact us at adam@profilestudio.com.
9. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: Depending on where you are located, you may have rights that allow you greater access to and control over your personal information.
Withdrawing your consent
If we are relying on consent, you can withdraw it at any time by contacting us using the details below.
Opting out of marketing communications
You can unsubscribe at any time via the link in our emails, or by contacting us at hello@hairpin.com.
Account information
If you would like to review, change, or terminate your account, please contact us using the details below.
10. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers include a Do-Not-Track ("DNT") feature. As there is no uniform standard for recognising DNT signals, we do not currently respond to them. If a standard is adopted that we must follow, we will update this notice.
11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: Depending on your state of residence, you may have rights to request access to, correct, or delete your personal information, and to opt out of certain processing.
How to exercise your rights
To exercise these rights, contact us at hello@hairpin.com, or use the request link in Section 14. We may need to verify your identity before responding.
California "Shine The Light"
California residents may request certain information about disclosures for direct marketing purposes once per year, free of charge, by contacting us using the details in Section 13.
12. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date. We encourage you to review this Privacy Notice periodically.
13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO) by email at adam@profilestudio.com, or by post at:
Profile Studio LtdData Protection Officer
78 Avenue De Gien
Malmesbury
Wiltshire
SN16 9GY
United Kingdom
14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Depending on applicable laws, you may have the right to request access to the personal information we collect, details about how we process it, correct inaccuracies, or delete your personal information. To submit a request, please use this form: data subject access request.
Company Details
Hairpin is a trading name of Profile Studio Ltd, formerly trading as The Hairpin Leg Company.
Registered office: 78 Avenue De Gien, Malmesbury, Wiltshire, SN16 9GY, United Kingdom.
Company number: 09116391
VAT number: GB 213654624